Portfolio

Thank you for taking the time to check out our portfolio of work. We believe you will find something here to spark your interest; but as stated before, this work is just a snapshot of the work we have done for clients. The real benefit revolves around you. We will work with you to increase your awareness, to increase your leads and ultimately increase your sales. Contact us today to set up a meeting with no strings attached, and let us go to work to make your brand have bite in the marketplace.

Here are a few of our current clients:

Past Work

We may be a newer company, but we bring years of experience to the table. We have experience in retial, finance, music, manufacturing, pharmaceutical, economic development, higher education and, well...let's just say we have a ton of experience. Check out some of our past work here! Contact us for the password.

Recent Work

As a newer company, we have done quite a bit of work in less than a year. From television commercials to Websites, to direct mail that creates personal Websites for recipients, the Alignment! Partners team is dedicated to creating customized solutions to help your business grow.

We work with a wide-range of clients in many different types of industries.

Websites

PacMaps

Imagine having an intuitive mapping application that allows you to find airport gates, theme park rides, Starbucks locations, stores inside a mall and more. PacMaps is an iPhone application that offers just what you are looking for in some of the most popular vacation destinations such as Niagara Falls, Disney’s Magic Kingdom, Yellowstone National Park and many more. Imagine having a “You are Here” icon that always gives your location. With PacMaps GPS, you will never be lost! To save battery, you can easily turn off the GPS function when you are finished finding what you are looking for.

Innovign

Innovign is a Website builder and marketing tool for Real Estate agents and brokers. Innovign allows you to import MLS ID, show 20 pictures per listing, feature virtual maps, list open houses, manage your leads and so much more! With Innovign, editing your Website is easy. With a Microsoft Word type editor, you can make changes quickly and effortlessly. Innovign even allows a blog function adding not only personality, but increasing your search results on popular search engines.

Fyre Lake National

Fyre Lake National needed a Website that was visually appealing, gave a sense of community, and brought together the elements of the community, the lakes, and the golf course. An updated site was designed with interactive maps for the golf course and home sites, including a photo gallery, links to news, and information about the Quad City area for potential buyers from out of the area.

Alignment! Partners Site

When looking at our own site, we didn't need a whole lot. We needed something that looked great but really drove home the idea that it doesn't really matter who we are or what we do. What really matters is how we can help you reach and exceed your goals.

Case Studies

Check out our case studies by client. Our strategy and work is customized to fit your individual needs.

West Music
Hilltop Bars
Fyre Lake National

Billboards

Fyre Lake National
Fyre Lake National is a world-class Nicklaus Design golf course community in Sherrard, Illinois, that is currently under construction. Their primary objective is to sell homes and home sites. Since the main draw of the development is the golf course, part of the Alignment! Partners strategy involved putting billboards around high-traffic golf courses in the Quad Cities to pique golf enthusiasts' interest.

Mother Hubbard's Cupboard-Mill City Cafe
Competing with coffee shops as a gas station can be tough so when you don't offer 50 different choices, use it to your advantage.
Mother Hubbard's Cupboard
Mother Hubbard's Cupboard, a retail gas station chain of 17 convenience stores in the Quad Cities was facing a soft economy and encountering more and more price-conscious customers. With help from the Alignment! Partners team, we developed several items that would help drive traffic into the stores to increase the volume of in-store sales. A six-month billboard campaign was launched around many of their higher-traffic stores. The first three months of the campaign is focused on sale items. The message and campaign for the second three months is currently being crafted around a new coffee program and will post near the end of October.

Logos

Molly's Pub Logo
Lee Agency Logo
HR Growth Solutions
Gas Up Radio
Milan Christian Church
Fyre Lake National-Island Pointe
Fyre Lake National-Lake View
Fyre Lake National-Karl Lake Court
Fyre Lake National-The Overlook
Fyre Lake National-Links Court
Fyre Lake National-Master's Circle

Television

Fyre Lake National
Fyre Lake National is a world-class Nicklaus Design golf course community in Sherrard, Illinois, that is currently under development. Their primary objective is to sell homes and home sites. Since the main draw of the development is the golf course, part of the Alignment! Partners strategy involved shooting a commercial to air during the PGA tour to attract as many golfers as possible to come visit the development. Commercials are also airing on the Golf Channel and channels with higher-end demographics like Fox News, TNT, CNN, HGTV, History, and ESPN.

Print Ads

Fyre Lake National Parade of Homes Newspaper Ad
Fyre Lake National Newspaper Ad
Fancy Creek Crossing Parade of Homes Ad 1
Fancy Creek Crossing Parade of Homes Ad 2

Direct Mail

Fyre Lake National Quad Cities
Landing Page

Fyre Lake National Chicago
Landing Page

Fyre Lake National Direct Mail Displayed
How do you create a direct mail piece that someone will open? Even better, how do you create a direct mail piece that is interactive? Alignment! Partners created a direct mail piece that was customized with not only the person's name in several locations, but with a personal URL (PURL) that the recipient could go to and be greeted with their own personal Website. The target audience merged current database with golf enthusiasts with households with higher wealth and income as well as within an easy driving distance to Fyre Lake National. One version went out with a message pertaining to Chicagoland residents, and a different version went to Quad Cities residents.

Audio

With our own audio studio, and eight years of audio studio expertise, including chart-topping albums, the Alignment! Partners team can help write and record your audio ads including suggesting and providing voice talent and providing original music.

Fyre Lake National
Fyre Lake National is a world-class Nicklaus Design golf course community in Sherrard, Illinois, that is currently under development. To help familiarize visitors with all that Fyre Lake National has to offer, the Alignment! Partners team suggested an audio tour be set up in the community with a series of FM transmitters. A visitor can then visit the community at any time and learn more. The tour starts with a sign that says "Welcome to Fyre Lake National. To enjoy our audio tour, tune into 87.9 FM." The visitors tune into the frequency and are greeted by the tour guide right there on their FM radio. There are four stops throughout the community that highlight everything from the course, to the lake and annual events.

Diamond Builders
Diamond Builders wanted a way to staff their house 24 hours a day and bring qualified leads into their gorgeous houses rather than people that were just looking around. The Alignment! Partners team created "Talking Houses" for them where the visitors would tune into a specified FM frequency and would hear all about the house.

The Conservancy
The Conservancy, a high-end development featuring brick pathways and the beauty of nature at each home site wanted a way to share its unique story and provide visitors with more info on their property. The Alignment! Partners team created a "Talking Lodge" for them where the visitors would tune into a specific FM frequency and would hear about the development. The unit was placed at their signature "Lodge" which features a full commercial kitchen, large conference center and a workout facility.

Gas Up Radio
Gas Up Radio is an Alignment! Partners exclusive in conjunction with Mother Hubbard's Cupboard. With 17 locations in the Quad Cities, Mother Hubbard's serves a lot of customers out at the pump. We utilize the overhead PA system at the gas pump to run audio ads. It's a great way to reach a captive audience as most people are at the pump for 2-5 minutes gassing up their cars. Just launched in Mid-July, customers are already seeing an increase in traffic and sales.

Brochures

Fyre Lake National
When a prospect visits Fyre Lake National, there is a lot to take in. There are beautiful home sites, gorgeous lakes, and an incredible Nicklaus Design course being constructed. The Master Site Plan is given to prospects to familiarize potential residents with Fyre Lake National, give them a sample of Quad Cities events, and to give them a map with notes to make of their favorite home sites.

Fyre Lake National Master Site Plan Displayed

Other

Hilltop Bars
The owner of Hilltop Bars had a very specific target audience...college students. He also had a specific problem...the area he was in was seen as unsafe. Even though there were very little disturbances in the area. We created a series of focus groups with college students, hosted parties, created signature drinks, helped hire bartenders, and even created an award-winning St. Patrick's Day float. For more information check out the case study.

Featured Portfolio Item:

PacMaps Website

West Music, one of Iowa's biggest music retailers, needed a holiday campaign theme that made them stand out. The challenge was utilizing radio-their primary medium-and still appeal to both 16-30 year old males and mothers. Alignment! Partners found the common dominator-fun.

Utilizing Andrew's talents from the music industry, we drilled down to the primary differentiating factor between West Music and other sources for instruments. Quite simply, if you please, specialization and service vs. box store lack of engagement.

The Alignment! Partners creative theme was deployed and utilized the cadence of the writing of Dr. Seuss. The theme was based on the popular book and movie, "How the Grinch Stole Christmas!" West Music's version: "Don't be a Grinch this Holiday Year, Shop at West Music for a House Full of Cheer!" was created. Radio served as the primary medium for reaching the two audiences. Two scripts were created tailoring to each audience. Direct mail, print ads, Website and a specific promotional landing page rounded out the campaign.

And how did the Grinch fair out? West Music, even in a down economy, was overall pleased with sales for the season and the team enjoyed the fun campaign. Hits on the website spiked which proved we created interest.

Hilltop bars (Lumpy's, Stickman's and McButt's) are located in Davenport, IA just 4 blocks from two colleges and on one of the busiest streets in the Quad Cities. The bars were failing. College students would drive, and even walk right past them another five blocks to the bars downtown. What am I doing wrong our client asked?

Alignment! Partners dove in to identify the problems. We did an extensive facilities audit, competitive analysis, talked to bartenders, and even bartended on several occasions to visit with current clientele. The results led us to the conclusion that Stickman's was the place to start. The strategy baffled everyone. The bar we recommended promoting had zero business, no backup bartenders, and had not been promoted in the recent past. Quite simply, to have a brand with bite, it's easier to create a brand perception than to overcome negative perception!

A Facebook page for Stickman's was created to be a conduit to students at St. Ambrose University. Through the page, we invited "plugged in" groups to come into the bar to help us sharpen our teeth on the rest of the mystery-for no more of an incentive than free draft beer for two hours and a Stickman's t-shirt! Our research confirmed that Stickman's was a bar they wanted to turn into "their bar". Specials were tailored to their wants and a signature drink, "The Fighting Bee" was created-which includes a honey liqueur for Ambrose students Flip cup tables and Beer pong tables were placed in the bar to recreate college parties they were used to.

In a mere week and a half, two of the students decided to have their birthday parties at Stickman's leading to a 570% increase in sales from the average of the previous month. The parties also brought in about 100 new customers leading to sustained business in the following weeks, and three new bartenders from St. Ambrose.

Research also indicated that themed parties would be a hit. So, Alignment! Partners put together a Mardi Gras party on Fat Tuesday (a night that the bar wasn't typically open) and invited Ambrose students through Facebook and fliers on campus. The party included authentic muffalotta sandwiches, king cake, and a live band. The result? A packed bar, empty kegs, and tons of new customers.

Fyre Lake National, a premier golf club community, currently under construction in Sherrard, IL, tapped in Alignment! Partners unmatched understanding of the amazing amenities to ignite home sales and turn nibbles into bites for the 2009 season. Fyre Lake National's clear advantage is the combination of developing a world-class Nicklaus Design combination with breath-taking home sites with views of sparkling lakes and amazing course holes. Adding the exclamation point to the excitement of the course still under development is Alignment! Partners specialty. Our team identified that the Quad Cities market was the ideal place to start by inviting prospects to visit resort style living they can have every day of the week. This picture was painted in a multi-media campaign primarily designed to attract passionate golfers.

An additional challenge was balancing the immediacy of local appeal with an audience of future planners-including the greater suburban Chicago area. These potential buyers are looking for secondary or retirement homes. Alignment! Partners found the ideal combination of targeted messaging that supports one consistent umbrella branding message. "Live Where You Play" was unveiled in the Quad Cities area and "Your Fyre Escape", took direct aim at golfers resort lovers considering homes in Lake Geneva that would have to travel congested I 294 to get to their vacation homes.

Quad Cities residents touring Fyre Lake National have enjoyed the television commercial airing on CBS and ABC following the PGA Tour combined with a popular cable stations including Fox News, HGTV, History channel and much more! The beauty shots on the billboards are stunning and noted by visitors to Fyre Lake National. Newspaper ads placed in the real estate section of the newspaper entice current shoppers.

Currently landing in mail boxes are high-end direct mail pieces in two versions: PLAY for the Quad Cities area and ESCAPE for primarily the Chicago area. Golf enthusiasts with minimum net worth and household income from areas that have responded well in the past are the initial target. Each direct mail piece is personalized and recipients are driven to a PURL to register for more information.

Because a large percentage of initial home site shopping occurs on the web, a new Website was developed to showcase the course and home sites with interactive maps, tours and photos. A self-guided audio tour (created and recorded by Alignment! Partners own studio) is currently available for a enjoy cruise through Fyre Lake National to help visitors envision themselves living at Fyre Lake by highlighting the course, the lake, history, and annual events held at Fyre Lake. Visitors can also stop by the Information Center and pick up a copy of the newly redesigned Master Site Plan.

Currently in the throes of the season, we're excited to say that not all the results are in, however, Fyre Lake is now seeing highly qualified leads, has several offers pending, and new houses are being constructed on their most valuable home sites.